Iva Rušin

B2E Culinary & Recipe Development Application:

Designed a specialized, scratch-built platform tailored for professional chefs to develop and optimize recipes for the brand's core B2C consumer base. Conducted extensive user interviews and iterative usability testing sessions to deeply understand culinary workflows, successfully eliminating critical user pain points. Impact: Delivered a highly intuitive UX that completely removed the need for user training, successfully scaling app adoption from a single bottlenecked specialist to the entire culinary team for daily, precise operations.

Field Service Technician Application (In Development):

Spearheaded the UX/UI design to consolidate a fragmented ecosystem, merging three disparate legacy platforms into a single, cohesive mobile experience. Designed specialized, high-efficiency workflows for on-field technicians to rapidly diagnose appliance issues and streamline on-site repairs. Partnered closely with the engineering team from discovery through handoff to map technical constraints, ensuring a seamless, feasible, and high-performance experience under real-world field conditions.

Played a central role in refining and extending a large-scale design system, improving consistency, scalability, and efficiency across all digital products. Collaborated closely with the Lead Designer through every phase of the design process — from research and stakeholder feedback to developing wireframes, prototypes, and iterating on design concepts. Ensured high-quality implementation by reviewing and providing feedback during the development phase.

Through close collaboration with end users and internal stakeholders, delivered experiences that balanced user needs, business objectives, and technical feasibility. This contributed to the platform’s ongoing growth and engagement, with 85% of participants who engaged through the app reporting sobriety after three months.

Led the redesign of Mint House’s booking flow, replacing a third-party module with a custom, user-informed solution that increased bookings by 30% post-launch.

Played a key role in rebranding multiple client products, evolving their visual identities from early-stage startup aesthetics to professional, authoritative designs aligned with target markets.

Delivered high-fidelity UI designs across diverse platforms, ensuring consistency, clarity, and intuitive user experiences for both web and mobile products.

Collaborated closely with developers, product managers, and stakeholders to ensure smooth implementation, clear communication, and seamless design handoffs.

Designed and facilitated client workshops, crafting tailored questions for both stakeholders and end users to refine product goals, align user needs with business objectives, and ensure that final solutions met both effectively.

Assisted in designing web and mobile interfaces under the guidance of senior designers.

Supported usability testing and analyzed user feedback to inform design iterations.

Participated in design critiques and implemented feedback to improve design quality.

Created UI components and visual illustrations, ensuring consistency across screens and devices.

Helped prepare presentation materials and design documentation for client meetings.

Shadowed design workshops and contributed ideas during brainstorming sessions.

Collaborated with developers to understand implementation constraints and ensure feasible design solutions.

Explored new tools and techniques to enhance workflow efficiency and actively sought feedback to refine design skills.